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168 pages • missing pub info (view editions)
ISBN/UID: 9780566081125
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 19 April 1999
Description
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and p...
Community Reviews
Content Warnings
168 pages • missing pub info (view editions)
ISBN/UID: 9780566081125
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 19 April 1999
Description
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and p...
Community Reviews
Content Warnings