Take a photo of a barcode or cover
Read With Others
Book Information
304 pages • hardcover • first pub 2008 • 2 editions
ISBN/UID: 9780470375020
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each...
Community Reviews
Content Warnings
304 pages • hardcover • 2008
ISBN/UID: 9780470375020
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each...
Community Reviews
Content Warnings