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233 pages • missing pub info (view editions)
ISBN/UID: 9780470230633
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 01 August 2008
Description
In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector What slice of the pie did your organization enjoy? From transformational gifts to naming traditions to pricing strategies for capital campaigns,...
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233 pages • missing pub info (view editions)
ISBN/UID: 9780470230633
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 01 August 2008
Description
In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector What slice of the pie did your organization enjoy? From transformational gifts to naming traditions to pricing strategies for capital campaigns,...