Strategic Writing: Multimedia Writing for Public Relations, Advertising and More by David W. Guth, Bonnie Poovey Short, Charles Marsh

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

David W. Guth, Bonnie Poovey Short, Charles Marsh

356 pages • first pub 2004 (view editions)

nonfiction informative slow-paced
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Description

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for...

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