Take a photo of a barcode or cover
Read With Others
Book Information
584 pages • paperback • 1 edition
ISBN/UID: 9781292017310
Format: Paperback
Language: English
Publisher: Pearson
Edition Pub Date: 02 Feb 2017
Description
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the p...
Community Reviews
Content Warnings
584 pages • paperback
ISBN/UID: 9781292017310
Format: Paperback
Language: English
Publisher: Pearson
Edition Pub Date: 02 Feb 2017
Description
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the p...
Community Reviews
Content Warnings