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241 pages • missing pub info (view editions)
ISBN/UID: 9781591846277
Format: Paperback
Language: English
Publisher: Portfolio
Edition Pub Date: Not specified
Description
Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford t...
Community Reviews
Content Warnings
241 pages • missing pub info (view editions)
ISBN/UID: 9781591846277
Format: Paperback
Language: English
Publisher: Portfolio
Edition Pub Date: Not specified
Description
Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford t...
Community Reviews
Content Warnings