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Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation by Jonathan Cagan, Craig M. Vogel

Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation

Jonathan Cagan, Craig M. Vogel

416 pages first pub 2012 (view editions)

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Description

For years, Jonathan Cagan's and Craig M. Vogel's "Creating Breakthrough Products" has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine mark...

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