Market-Based Management: Strategies for Growing Customer Value and Profitability by Roger J. Best

Market-Based Management: Strategies for Growing Customer Value and Profitability

Roger J. Best

515 pages 1996

1 edition

nonfiction business informative medium-paced
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This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered market...

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