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245 pages • missing pub info (view editions)
ISBN/UID: 9780865690578
Format: Hardcover
Language: English
Publisher: Praeger
Edition Pub Date: 28 February 1981
nonfiction
business
economics
Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
Community Reviews
Content Warnings
245 pages • missing pub info (view editions)
ISBN/UID: 9780865690578
Format: Hardcover
Language: English
Publisher: Praeger
Edition Pub Date: 28 February 1981
nonfiction
business
economics
Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
Community Reviews
Content Warnings