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Book Information
226 pages • paperback • first pub 2006 • 1 edition
ISBN/UID: 9781422102060
Format: Paperback
Language: English
Publisher: Harvard Business Press
Edition Pub Date: 01 Jul 2006
Description
Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their...
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Content Warnings
226 pages • paperback • 2006
ISBN/UID: 9781422102060
Format: Paperback
Language: English
Publisher: Harvard Business Press
Edition Pub Date: 01 Jul 2006
Description
Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their...
Community Reviews
Content Warnings