Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by Bill Breen, David C. Robertson

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Bill Breen, David C. Robertson

305 pages first pub 2013 (view editions)

nonfiction business history adventurous informative medium-paced
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'Brick by Brick' is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. LEGO is one of the world's best-loved and m...

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