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224 pages • hardcover • 1 edition
ISBN/UID: 9781442647992
Format: Hardcover
Language: English
Publisher: Rotman-Utp Publishing
Edition Pub Date: 08 Jan 2016
Description
In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that pol...
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Content Warnings
224 pages • hardcover
ISBN/UID: 9781442647992
Format: Hardcover
Language: English
Publisher: Rotman-Utp Publishing
Edition Pub Date: 08 Jan 2016
Description
In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that pol...
Community Reviews
Content Warnings