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Marketing Success Stories: South African Case Studies by M. Cant, R. Machado

Marketing Success Stories: South African Case Studies

M. Cant, R. Machado

244 pages missing pub info (view editions)

nonfiction business economics medium-paced
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Description

Marketing Success Stories, 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not on...

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