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Book Information
353 pages • paperback • first pub 2005 • 1 edition
ISBN/UID: 9780865715325
Format: Paperback
Language: English
Publisher: New Society Publishers
Edition Pub Date: 01 Apr 2005
Description
Emphasizing the importance of how sustainability is presented to corporate leaders—using the right language and avoiding threats to the status quo that provoke habitual corporate defense mechanisms—the book applies effective selling techniques to ...
Community Reviews
Content Warnings
353 pages • paperback • 2005
ISBN/UID: 9780865715325
Format: Paperback
Language: English
Publisher: New Society Publishers
Edition Pub Date: 01 Apr 2005
Description
Emphasizing the importance of how sustainability is presented to corporate leaders—using the right language and avoiding threats to the status quo that provoke habitual corporate defense mechanisms—the book applies effective selling techniques to ...
Community Reviews
Content Warnings