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280 pages • first pub 2012 (view editions)
ISBN/UID: 9780814420300
Format: Hardcover
Language: English
Publisher: Amacom
Edition Pub Date: 10 August 2012
Description
Whether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business chall...
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280 pages • first pub 2012 (view editions)
ISBN/UID: 9780814420300
Format: Hardcover
Language: English
Publisher: Amacom
Edition Pub Date: 10 August 2012
Description
Whether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business chall...