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Book Information
317 pages • paperback • first pub 2010 • 2 editions
ISBN/UID: 9780470683095
Format: Paperback
Language: English
Publisher: Wiley-Blackwell
Edition Pub Date: 15 Mar 2011
Description
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who ...
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317 pages • paperback • 2010
ISBN/UID: 9780470683095
Format: Paperback
Language: English
Publisher: Wiley-Blackwell
Edition Pub Date: 15 Mar 2011
Description
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who ...