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544 pages • missing pub info (view editions)
ISBN/UID: 9780195596717
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: Not specified
Description
Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach t...
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544 pages • missing pub info (view editions)
ISBN/UID: 9780195596717
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: Not specified
Description
Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach t...
Community Reviews
Content Warnings