Online Marketing: A Customer-Led Approach by Alan Charlesworth, Rita Esen, Richard Gay

Online Marketing: A Customer-Led Approach

Alan Charlesworth, Rita Esen, Richard Gay

560 pages missing pub info (view editions)

nonfiction business economics medium-paced
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'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this te...

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