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560 pages • missing pub info (view editions)
ISBN/UID: 9780199265855
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 01 September 2007
Description
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this te...
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560 pages • missing pub info (view editions)
ISBN/UID: 9780199265855
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 01 September 2007
Description
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this te...