Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market by Arthur B. Markman
Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

Arthur B. Markman

Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

Arthur B. Markman

248 pages digital

2 editions

nonfiction business psychology medium-paced
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The traditional structures of business and the workplace have changed drastically in recent years. In response, companies have continuously worked to improve their ability to generate new ideas and bring them to market by removing the common const...

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