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Book Information
128 pages • paperback • first pub 2016 • 3 editions
ISBN/UID: 9780838914328
Format: Paperback
Language: English
Publisher: ALA Editions
Edition Pub Date: 22 Apr 2016
Description
What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Au...
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128 pages • paperback • 2016
ISBN/UID: 9780838914328
Format: Paperback
Language: English
Publisher: ALA Editions
Edition Pub Date: 22 Apr 2016
Description
What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Au...