Modern Competitive Strategy by Tammy Madsen, Gordon Walker

Modern Competitive Strategy

Tammy Madsen, Gordon Walker

416 pages paperback

2 editions

nonfiction business economics medium-paced
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Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to...

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