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416 pages • paperback • 2 editions
ISBN/UID: 9781259181207
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 19 Jan 2015
Description
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to...
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416 pages • paperback
ISBN/UID: 9781259181207
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 19 Jan 2015
Description
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to...