Marketing Management, Global Edition by Philip Kotler, Kevin Lane Keller

Marketing Management, Global Edition

Philip Kotler, Kevin Lane Keller

832 pages 2015

1 edition

nonfiction business informative slow-paced
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For Principles of Marketing courses that require a comprehensive textHelp students learn how to create customer value and engagementIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop...

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