Story or Die: Why Story Is the Only Way to Engage, Persuade, and Inspire--And How to Use Brain Science to Create One That Will by Lisa Cron

Story or Die: Why Story Is the Only Way to Engage, Persuade, and Inspire--And How to Use Brain Science to Create One That Will

Lisa Cron

272 pages • paperback

3 editions

nonfiction art business science informative slow-paced
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A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story. Story isn...

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