The Creative Catalyst: How to Create Better Marketing By Asking (And Answering) Better Marketing Questions by Matt Seltzer

The Creative Catalyst: How to Create Better Marketing By Asking (And Answering) Better Marketing Questions

Matt Seltzer

231 pages • first pub 2021 (view editions)

funny informative lighthearted medium-paced
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Journey with Matt through the world of marketing, and discover how some of the most amazing marketing programs in history have been based on real audience insights. From Domino's strategy to become the world's largest pizza chain, to Old Spice's 1...

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