Guide to Intellectual Property: What It Is, How to Protect It, How to Exploit It by Stephen Johnson, The Economist

Economist Books

Guide to Intellectual Property: What It Is, How to Protect It, How to Exploit It

Stephen Johnson, The Economist

352 pages paperback

1 edition

nonfiction reference sociology challenging informative medium-paced
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Intellectual Property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited. IP accounts for an estimated 5trn of GDP in the US alone. It covers patents, trademarks,...

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