Obsessed: Building a Brand People Love from Day One by Emily Heyward

Obsessed: Building a Brand People Love from Day One

Emily Heyward

240 pages hardcover 2020

3 editions

nonfiction business informative medium-paced
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The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gat...

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