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237 pages • first pub 2005 (view editions)
ISBN/UID: 9780749443719
Format: Hardcover
Language: English
Publisher: Kogan Page
Edition Pub Date: Not specified
Description
"A treasury of ideas for bringing new life to your brands, and the cases are truly compelling ...should be read by everyone involved in developing or improving a brand. Read this book and watch how the professionals do it". (Philip Kotler, Profess...
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237 pages • first pub 2005 (view editions)
ISBN/UID: 9780749443719
Format: Hardcover
Language: English
Publisher: Kogan Page
Edition Pub Date: Not specified
Description
"A treasury of ideas for bringing new life to your brands, and the cases are truly compelling ...should be read by everyone involved in developing or improving a brand. Read this book and watch how the professionals do it". (Philip Kotler, Profess...
Community Reviews
Content Warnings