Tourism Marketing: In the Age of the Consumer by Ulrike Gretzel, Alastair Morrison

Tourism Marketing: In the Age of the Consumer

Ulrike Gretzel, Alastair Morrison

424 pages missing pub info (view editions)

nonfiction business economics travel challenging informative medium-paced
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Tourism Marketing: in the Age of the Consumer is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has...

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