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Understanding the Marketing Exceptionality of Prestige Perfumes by Nithda Horoszko, David Moskowitz, Howard Moskowitz

Understanding the Marketing Exceptionality of Prestige Perfumes

Nithda Horoszko, David Moskowitz, Howard Moskowitz

188 pages missing pub info (view editions)

nonfiction business economics
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Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother's perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of e...

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