Return on Relationship: Relationships Are the New Currency: Honor Them, Invest in Them, and Start Measuring Your ROR by Kathryn Rose, Ted Rubin

Return on Relationship: Relationships Are the New Currency: Honor Them, Invest in Them, and Start Measuring Your ROR

Kathryn Rose, Ted Rubin

136 pages • first pub 2013 (view editions)

nonfiction business informative medium-paced
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Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not u...

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