The Call of the Mall by Paco Underhill
The Call of the Mall

Paco Underhill

The Call of the Mall

Paco Underhill

227 pages 2004

5 editions

nonfiction business psychology sociology informative slow-paced
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The author of the international bestseller "Why We Buy" -- praised by "The New York Times" as "a book that gives this underrated skill the respect it deserves" -- now takes us to the mall, a place every American has experienced and has an opinion ...

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