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Book Information
262 pages • hardcover • first pub 2013 • 3 editions
ISBN/UID: 9781118611258
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Edition Pub Date: 07 Jan 2014
Description
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a si...
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Content Warnings
262 pages • hardcover • 2013
ISBN/UID: 9781118611258
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Edition Pub Date: 07 Jan 2014
Description
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a si...
Community Reviews
Content Warnings