Focus Groups: A Practical Guide for Applied Research by Richard A. Krueger, Mary Anne Casey

Focus Groups: A Practical Guide for Applied Research

Richard A. Krueger, Mary Anne Casey

320 pages 1988

4 editions

nonfiction informative reflective medium-paced
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Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements: - Vignettes drawn from small and large foc...

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