We First: How Brands & Consumers Use Social Media to Build a Better World by John Lee, Simon Mainwaring
We First: How Brands & Consumers Use Social Media to Build a Better World
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John Lee, Simon Mainwaring
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We First: How Brands & Consumers Use Social Media to Build a Better World

John Lee, Simon Mainwaring with Simon Mainwaring (Narrator)

missing page info Add in missing page information • first pub 2011 (view editions)

challenging informative slow-paced
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Description

A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and...

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