Getting Multi-Channel Distribution Right by Paul W. Farris, Kusum L. Ailawadi

Getting Multi-Channel Distribution Right

Paul W. Farris, Kusum L. Ailawadi

384 pages hardcover

1 edition

nonfiction business economics informative medium-paced
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Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who tr...

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