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Book Information
384 pages • hardcover • 1 edition
ISBN/UID: 9781119632887
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 14 Apr 2020
Description
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who tr...
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384 pages • hardcover
ISBN/UID: 9781119632887
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 14 Apr 2020
Description
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who tr...