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Book Information
94 pages • paperback • 1 edition
ISBN/UID: 9783540065302
Format: Paperback
Language: English
Publisher: Springer
Edition Pub Date: 03 Dec 1973
Description
At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. This is true despite the critical importance of such meth- odology to marketing, transportation and ur...
Community Reviews
Content Warnings
94 pages • paperback
ISBN/UID: 9783540065302
Format: Paperback
Language: English
Publisher: Springer
Edition Pub Date: 03 Dec 1973
Description
At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. This is true despite the critical importance of such meth- odology to marketing, transportation and ur...
Community Reviews
Content Warnings