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Branded Interactions: Marketing Through Design in the Digital Age by Marco Spies, Katja Wenger

Branded Interactions: Marketing Through Design in the Digital Age

Marco Spies, Katja Wenger

352 pages hardcover

1 edition

nonfiction art business design informative medium-paced
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Description

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design, and technology and in...

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