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336 pages • missing pub info (view editions)
ISBN/UID: 9781138900547
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 12 January 2018
Description
The purpose of any marketing strategy is to influence an environment, and the decisions of those within it, to a profitable end. With this in mind, this exciting new text considers marketing as a social activity--one that is as cultural, social an...
Community Reviews
Content Warnings
336 pages • missing pub info (view editions)
ISBN/UID: 9781138900547
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 12 January 2018
Description
The purpose of any marketing strategy is to influence an environment, and the decisions of those within it, to a profitable end. With this in mind, this exciting new text considers marketing as a social activity--one that is as cultural, social an...
Community Reviews
Content Warnings