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Book Information
352 pages • paperback • 3 editions
ISBN/UID: 9780750661942
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: 22 Dec 2004
Description
Part of the CIM Coursebook series, this book offers coverage of the syllabus for CIM marketing course. It is accompanied by MarketingOnline, an online learning resource, which allows the students to create personally tailored notes using the elect...
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352 pages • paperback
ISBN/UID: 9780750661942
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: 22 Dec 2004
Description
Part of the CIM Coursebook series, this book offers coverage of the syllabus for CIM marketing course. It is accompanied by MarketingOnline, an online learning resource, which allows the students to create personally tailored notes using the elect...