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Book Information
280 pages • hardcover • 1 edition
ISBN/UID: 9780805806625
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 01 Oct 1991
Description
This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the co...
Community Reviews
Content Warnings
280 pages • hardcover
ISBN/UID: 9780805806625
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 01 Oct 1991
Description
This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the co...
Community Reviews
Content Warnings