Marketing Films to Millennials and Baby Boomers: An Analysis of the Film Industry, Marketing, and Strategic Plan for Producing and Distributing Films by Gini Graham Scott Ph. D.

Marketing Films to Millennials and Baby Boomers: An Analysis of the Film Industry, Marketing, and Strategic Plan for Producing and Distributing Films

Gini Graham Scott Ph. D.

44 pages • missing pub info (view editions)

nonfiction business economics
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This provides a comprehensive guide to the film induhstry for filmmakers interested in producing and distributing independent films to these two targeted age groups -- Millennials and Baby Boomers -- who are about 50% of the audience for films. It...

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