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Book Information
384 pages • hardcover • 2 editions
ISBN/UID: 9780805833829
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 01 Aug 2000
Description
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing metho...
Community Reviews
Content Warnings
384 pages • hardcover
ISBN/UID: 9780805833829
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 01 Aug 2000
Description
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing metho...
Community Reviews
Content Warnings