Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak
Immersion: The Science of the Extraordinary and the Source of Happiness
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Paul Zak
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Immersion: The Science of the Extraordinary and the Source of Happiness

Paul Zak

272 pages • missing pub info (view editions)

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No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.Experience designers, marketers, e...

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