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Book Information
384 pages • paperback • first pub 2019 • 32 editions
ISBN/UID: 9780753556511
Format: Paperback
Language: English
Publisher: WH Allen
Edition Pub Date: Not specified
Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his ...
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384 pages • paperback • 2019
ISBN/UID: 9780753556511
Format: Paperback
Language: English
Publisher: WH Allen
Edition Pub Date: Not specified
Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his ...