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384 pages • first pub 2011 (view editions)
ISBN/UID: 9780136028048
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: Not specified
Description
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools t...
Community Reviews
Content Warnings
384 pages • first pub 2011 (view editions)
ISBN/UID: 9780136028048
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: Not specified
Description
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools t...
Community Reviews
Content Warnings