Bluff Your Way in Marketing by Paul Walton, Graham Harding

Bluff Your Way in Marketing

Paul Walton, Graham Harding

missing page info Add in missing page information first pub 1999 (view editions)

funny informative lighthearted medium-paced
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Description

Marketing activity involves taking something simple and obvious and packaging it to go. This is a skill which all good bluffers quickly learn.

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