Marketing Management by Dawn Iacobucci

Marketing Management

Dawn Iacobucci

352 pages missing pub info (view editions)

nonfiction business economics informative medium-paced
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Description

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E. You are able to immediately apply the...

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