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352 pages • missing pub info (view editions)
ISBN/UID: 9781337271127
Format: Paperback
Language: English
Publisher: Cengage Learning
Edition Pub Date: 01 January 2017
Description
Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E. You are able to immediately apply the...
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352 pages • missing pub info (view editions)
ISBN/UID: 9781337271127
Format: Paperback
Language: English
Publisher: Cengage Learning
Edition Pub Date: 01 January 2017
Description
Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E. You are able to immediately apply the...