Political Persuaders: The Techniques of Modern Election Campaigns by Dan Nimmo

Political Persuaders: The Techniques of Modern Election Campaigns

Dan Nimmo

246 pages paperback

1 edition

nonfiction politics informative reflective medium-paced
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For better or worse, political image is now more important to electoral victory than a spontaneous exchange of conflicting views over matters of substantive policies. Campaign managers, polling specialists, and communication consultants define iss...

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