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Book Information
222 pages • digital • first pub 2014 • 16 editions
ISBN/UID: 9780735214163
Format: Digital
Language: English
Publisher: Penguin Random House
Edition Pub Date: 18 Jan 2017
Description
Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expense = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach t...
Community Reviews
Content Warnings
222 pages • digital • 2014
ISBN/UID: 9780735214163
Format: Digital
Language: English
Publisher: Penguin Random House
Edition Pub Date: 18 Jan 2017
Description
Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expense = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach t...
Community Reviews
Content Warnings