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Book Information
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ISBN/UID: 9781933820682
Format: Paperback
Language: English
Publisher: Two Waves Books
Edition Pub Date: 07 Apr 2020
Description
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps o...
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missing page info
ISBN/UID: 9781933820682
Format: Paperback
Language: English
Publisher: Two Waves Books
Edition Pub Date: 07 Apr 2020
Description
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps o...